Here at Fields Chrysler Jeep Dodge Northfield, your trusted local Dodge dealer, we're always proud to offer a diverse selection of incredible cars, trucks, SUVs, and more. Today we're pleased to be able to share that some of our models were recently recognized by J.D. Power and Associates. Read on below for more details on this news!
J.D. Power and Associate's 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study was designed to measure how gratifying a new vehicle is to own and drive. It rates vehicles based on actual customer evaluations, with the most appealing vehicles having greater owner loyalty, commanding higher prices, and spending less time on dealer lots before purchase.
We are thrilled to share that the 2013 Dodge Charger was named the top vehicle in the large car segment for the third consecutive year. In addition to this, we are very proud to share that the RAM truck brand was recognized as the highest non-premium brand in the industry.
Doug Betts, Senior Vice President for Quality at Chrysler Group LLC, had this to say about the awards:
"The vehicle characteristics measured in the APEAL study are just as relevant to owners' overall quality impressions as the issues identified in the IQS survey. ... A vehicle's subjective appeal is what really sets it apart from the competition and strengthens a customer's willingness to recommend their car or truck. We are constantly investing in product upgrades to improve all aspects of quality and customer satisfaction."
For more information on these awards, or to experience your own vehicle from RAM or Dodge, Evanston drivers are encouraged to come see us here at Fields Chrysler Jeep Dodge Northfield. We have an incredible selection of new and pre-owned vehicles, and our team of automotive specialists is on hand to answer any question you might have. Come see us soon!