Your friends here at Fields Chrysler Jeep Dodge Northfield are very proud of our entire line-up of new Dodge models. One that we're particularly excited about is the 2014 Dodge Durango. Today we'd like to bring you some fun news about the new ad campaign for the Durango, and we hope that you'll read on to learn more.
In order to promote the all-new Dodge Durango, we are excited to announce that an iconic figure has partnered with Dodge for the commercials - Ron Burgundy. Star character of the Anchorman movies, Ron Burgundy will be appearing in online content and television ads for the all-new Durango. We're sure that you'll love both the new Durango and Ron in the commercials!
Olivier François, Chief Marketing Officer of Chrysler Group LLC, spoke of the ad campaign by saying:
"The Dodge brand's irreverent tone and attitude make Ron Burgundy the perfect pitchman for the new 2014 Dodge Durango. ... By joining forces with Paramount Pictures, 'Anchorman 2: The Legend Continues' and Will Ferrell, we're able to show the new 2014 Dodge Durango and its cutting edge technology in a completely unexpected approach that is fresh, funny and culturally provocative to our audiences."
Check out one commercial here:
http://www.youtube.com/watch?v=SC_Up3zrKjE&feature=youtu.be
For more information, come see us here at Fields Chrysler Jeep Dodge Northfield. As a trusted Dodge dealer serving Evanston and beyond, we are committed to always helping our customers find the perfect model that meets all of their vehicle needs. Don't just take our word for it though, come in and experience this service for yourself. We would love to work with you soon.