Summer means different things to different people. For movie buffs, it means the time has come for big summer blockbuster hits! This summer promises some excitement at the theater, and the RAM brand will be participating in its own unique way. In fact, the RAM truck brand has teamed up with Warner Bros. Pictures in a promotional campaign for the summer hit 'Man of Steel.' Read on below for all the details from your local RAM dealer.
In an effort to highlight the movie 'Man of Steel' while also reminding truck drivers that they are superheroes in their own right, RAM recently released an exciting commercial. The commercial highlights the 2013 RAM 1500, which is Motor Trend magazine's 2013 Truck of the Year.
Here's what the officials have to say about the campaign:
"We are excited to partner with Warner Bros. on 'Man of Steel.' ... With film alignment we have a fresh consumer engagement opportunity, connecting the heroic character traits of Superman with Ram's DNA. Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels."
- Olivier Francois, Chief Marketing Officer, Chrysler Group LLC
"Ram celebrates those who dare to be great and never back down from a challenge. ... This is the essence of Superman and also embodies our Ram truck buyers, who believe in hard work, integrity and standing up for what is right."
- Reid Bigland, President and CEO - Ram Truck Brand
You can check out the commercials by visiting this website:
http://www.youtube.com/watch?v=DiAtcBHHJVs
For more information or to experience your own RAM truck, Evanston drivers, as well as drivers throughout the area, are encouraged to come visit us here at Fields Chrysler Jeep Dodge Northfield. Our team of automotive specialists is here to assist you with all of your vehicle needs and we hope you'll come see us soon.