Whether you're buying a new Jeep Cherokee for Skokie roads or servicing a used Chrysler Town & Country, the truth of the matter is that we're all consumers. We may not always be in the market with our wallets at the ready, but we are always exposed to advertising and media that influence how we perceive what we buy.
That's good news for car shoppers, because Advertising Age magazine recently named Chrysler Group the 2012 Marketer of the Year!
Focusing on the leadership of new Chief Marketing Officer Oliver Francois, the article recognizes Chrysler Group for its range of commercials that successfully boosted auto sales for the brand. Once again, the "Imported From Detroit" campaign was seen to resonate well with consumers in a difficult economic climate. The "Born of Fire" commercial spot that aired during the 2011 Super Bowl and featured Detroit native Eminem endorsing the Chrysler 200 helped raise sales for the model by 25 percent. The spot also earned an Emmy Award in the Outstanding Commercial category and boosted brand consideration 87 percent during the week of its airing.
The following year's Super Bowl spot made a similarly impressive showing, with the "Halftime in America" spot that featured Clint Eastwood highlighting the recovery of the resilient brand and heaps of American pride.
Thanks to carefully considered spots like these as well as a strong comprehensive approach to advertising, Chrysler Group has seen one of the highest sales jumps out of all automakers, including consistent double-digit gains. This October, the brand celebrated its 31st consecutive month of sales gains. The brand's market share has also risen from 8.9 to 11.5 percent this year alone.
It's been a good year for Chrysler in so many ways, and as a result, we'd like to help you end the year just as well. Visit Fields Chrysler Jeep Dodge for a test drive today!