Look out, Chrysler competitors! No really, look out…at your TV. You'll see why Chrysler rules the road after checking out how it dominates the television.
In recent years, Chrysler has held its own in terms of Super Bowl commercials, which all game viewers know to be show stealers. But now Chrysler is even scaring off the competition. GM has opted out of running ads during next year's Super Bowl - an exposure point on which the company has spent about $82 million in just the last 10 years.
So why is the game's third-largest advertiser (behind Pepsi and Anheuser-Busch) foregoing the game? Aside from the cost, reports have it that competition with Chrysler's Super Bowl ads during the last two shows make staying in the game even more challenging.
Hosting such celebrities as Eminem and Clint Eastwood, and igniting such campaigns as "Imported from Detroit" and "Halftime in America," Chryslers 2011 and 2012 ads have hit the ball out of the park (wrong sport, we know). Still, Chrysler Town &Country drivers in Skokie can't help but be proud of the automaker's Super Bowl superiority.
While Chrysler's high-performing ads may be responsible for kicking out a few contenders, no one can say they're ineffective for the business. Chrysler Super Bowl ads since 2011 have resulted in a surge in car market share and overall brand image, while competitors have experienced opposite effects.
So, now that you've seen Chrysler win on the TV, we invite you to see how Chrysler beats out all the rest in terms of vehicle design and performance. Visit FieldsChrysler Jeep Dodge for a test drive today and you'll be ready to create your own TV spot about your Chrysler experience, too. But we suggest saving your money and letting Chrysler take care of that.