When you're a car dealer, you face the exciting opportunity to reach each one of your consumers on an individual basis. You can use advertising, you can maximize service, you can even go door-to-door if you want, but how do you know if what you're doing is effective? At Fields Chrysler Jeep Dodge, we're happy to report that Chrysler has discovered one big way.
Chrysler recently earned a North American Grand Effie award for producing the most effective ad in the nation with its "Imported from Detroit" campaign (actually titled "Born of Fire"), which ran as the automaker's Super Bowl spot. A two-minute spot created by Wieden+Kennedy and Universal McCann, the commercial highlighted the Chrysler 200 and above all the city of Detroit.
But becoming the proud owner of a Grand Effie isn't the only proof Chrysler has to offer for its ad effectiveness. Brand sales growth over 2010 is remarkable, allowing Chrysler to remit its government bailout a full six years early.
Highly respected in the advertising industry, Effie awards are offered to campaigns that demonstrate marketing communications strategies that have impacted brand success. As Chrysler has discovered, an Effie is a sure way of knowing that your media campaigns are working, and that all the work has been worth it.
Whether it's accepting an award at the 44th annual Effie Awards Gala in New York City or selling a used Chrysler Town and Country to Skokie drivers, Chrysler is making big strides. Fortunately, we have media like TV commercials to watch the automaker's progress. Are you tuned in?